The Definitive Guide to Johnnie Walker Blue Label Ultra
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In our quest for the lightest bottle possible, we took our eyesight to your group of skilled glassmakers. Discovering designs and glassblowing techniques to minimise glass use devoid of compromising longevity.
Genuine savings would be venture and solution dependent, but normally, impartial scientific studies display that, all else equal, for every gramme of glass reduced Meaning around 50 % a gramme a lot less carbon emissions in generation.
In keeping with our research, it is also considered being the earth’s lightest 70cl Scotch Whisky glass bottle ever launched to marketplace.
At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle has long been made by adopting a check-and-learn design, creating and Discovering with out limitation and imagining what the way forward for light-weight luxurious packaging could bring.
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The expose of Johnnie Walker Blue Label Ultra alerts the model’s determination to innovation, with hopes that the bottom-breaking structure could encourage the more deluxe, light-weight, and lower-carbon whisky bottles of tomorrow.
As well as exterior glass makers, the brand rethought all areas of how the bottle is developed, designed and transported: from hand-blowing the glass, to using a teardrop condition which, for the first time at any time, intended reforming the iconic Johnnie Walker sq. bottle.
In addition to redesigning the glass, believed was presented to how the bottle could well be made and transported.
Weighing a hundred and eighty grams, the Blue Label Ultra bottle is usually a glimpse into the way forward for sustainable luxurious spirits packaging
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Five years ago, Johnnie Walker established out with a selected ambition; to maneuver the spirits market ahead. Possessing observed that numerous luxurious classes had been heading in a different route – ‘fragile’, in lieu of ‘heavy’ – the brand name sought to experiment with considered one of its most luxurious whiskies. Aiming to drive the boundaries of lightweighting glass, all from the identify of development.
The Johnnie Walker Blue Label Ulta in its cradle and box. Credit history: Diageo In addition to this, Diageo has declared that a royalty-absolutely free license on the patent might be made available to anyone who wishes to hitch Johnnie Walker in its mission. Lindley mentioned: “Rather than hold this new know-how near get more info our chest, we’re energized to be offering a royalty-absolutely free licence to our granted UK patent to the globe.
We learned that the lightest, strongest glass bottle you can also make with out compromising durability is really a teardrop shape.
The reveal of Johnnie Walker Blue Label Ultra indicators the model’s motivation to innovation, with hopes that the bottom-breaking layout could encourage the more deluxe, light-weight, and low-carbon whisky bottles of tomorrow.
Sure—this collectible edition could be requested on the internet and delivered securely in your doorway with signature confirmation.
That undertaking fell to Diageo’s world wide style and design director Jeremy Lindley. Energy and basic safety ended up Lindley’s priorities, but operate needed to stick to kind. Right after Finding out the Obviously strongest condition for glass is the teardrop—The form it Obviously assumes when liquid—Lindley and his team created a teardrop with square sides, inside a nod into the vintage Johnnie Walker silhouette.
Johnnie Walker set out to advance the spirits market by experimenting with lightweight glass for its luxury whiskies, impressed with the craze toward 'sensitive' in lieu of 'heavy' luxury. The end result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g with no closure.